Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lillian is an unincorporated community in eastern Baldwin County, Alabama, United States. Lillian sits on the north shore of Perdido Bay. It is the second-largest organized unincorporated community in Baldwin County. As of March 12, 2006, the Mobile Register reported that the community is trying to incorporate itself to stop it from being annexed by the city of Orange Beach, the third fastest growing in Baldwin County, Alabama and first in annexing communities around it. The community was named for Lillian Kee, the daughter of William Thomas Kee, postmaster. Lillian post office was established in 1884. Lillian is part of the Daphne–Fairhope–Foley Micropolitan Statistical Area.