Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Tallassee (first called Talisi by the Creek Indians) is a city on the Tallapoosa River, located in both Elmore and Tallapoosa counties in the U.S. state of Alabama. At the 2000 census the population was 4,934. It is home to a major hydroelectric power plant at Thurlow Dam operated by Alabama Power Company. The Elmore County portion of Tallassee is part of the Montgomery Metropolitan Statistical Area, while the Tallapoosa County portion is part of the Alexander City Micropolitan Statistical Area.