Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Anchorage (officially called the Municipality of Anchorage) is a consolidated city-borough in the U.S. state of Alaska. With an estimated 279,243 municipal residents in 2008 (359,180 residents within the Metropolitan Statistical Area), it is Alaska's largest city and constitutes more than 40 percent of the state's total population; only New York has a higher percentage of residents who live in the state's largest city. Anchorage has been named All-America City four times, in 1956, 1965, 1984/85, and 2002, by the National Civic League. It has also been named by Kiplinger as the most tax friendly city in the United States.