Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Barrow is a city in and the borough seat of the North Slope Borough in the U.S. state of Alaska. It is one of the northernmost cities in the world, and is the northernmost city in the United States, with nearby Point Barrow being the nation's northernmost point. The population was 4,683 at the 2000 census, with an estimated population of 3,982 in 2007. It was named after Sir John Barrow.