Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ward Cove (also Wacker, Wacker City, or Wards Cove) is an unincorporated community in Ketchikan Gateway Borough, Alaska, United States. Its elevation is 164 feet (50 m), and it is located at 55°24′43″N 131°43′22″W / 55.41194°N 131.72278°W / 55.41194; -131.72278 (55.4119444, -131.7227778). Although it is unincorporated, it has a post office, with the ZIP code of 99928. This village is an extension of the settlement area of Ketchikan northwest along the highway. A saltery was established in Ward Cove in 1883-84 by W. W. Waud. Eugene Wacker was first postmaster of the Wacker post office, which was established 1920. The post office name was changed to Wards Cove in 1951 and then to Ward Cove in 1954. The village population was 57 at the 1930 census. The name "Ward Cove" was declared official in 1966 by the Board on Geographic Names. The settlement lies on the northern shore of Ward Cove, at the southwestern end of Revillagigedo Island, 4½ mi (northwest of Ketchikan, Alex. Arch.