Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Blue (also Whittum) is an unincorporated community in Greenlee County, Arizona, United States. It lies 33°36′36″N 109°6′24″W / 33.61°N 109.10667°W / 33.61; -109.10667 (33.6100552, -109.1067396), at an elevation of 5,758 feet (1,755 m). The community was originally named for Nat Whittum, an original settler who was killed at the site in 1891. A post office was established at Whittum in 1894; however, its name was changed to Blue in 1898, because everyone knew where the Blue River was but Whittum was not known.