Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bullhead City is a city located on the Colorado River in Mohave County, Arizona, USA, roughly 100 mi south of Las Vegas, Nevada, and directly across the Colorado River from Laughlin, Nevada, whose casinos and ancillary services supply much of the employment for Bullhead City. According to 2006 Census Bureau estimates, the population of the city is 40,225. Bullhead City is located a few miles north of Fort Mojave Indian Reservation.