Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Pinedale is an unincorporated community in Navajo County, Arizona, United States. The population is estimated at 302. The elevation is approximately 6500 ft and it is part of the Mogollon Rim mountain range. Pinedale was first known as Mortenson, after Neils Mortenson who established a Mormon settlement there in 1879. It was also known as Percheron, for the breed of stallions which Mortenson had brought with him. By 1888, however, the settlement was called Pinedale. The road into Pinedale has the only covered bridge in Arizona.