Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Roll is an unincorporated community in central Yuma County, Arizona, United States. It is part of the Yuma Metropolitan Statistical Area. Named for early settler John H. Roll, it lies along the lower Gila River, between the Yuma Proving Ground and the Barry M. Goldwater Air Force Range. Local roads connect Roll to Interstate 8, east of the city of Yuma, the county seat of Yuma County. Its elevation is 262 feet (80 m), and it is located at 32°45′6″N 113°59′21″W / 32.75167°N 113.98917°W / 32.75167; -113.98917Coordinates: 32°45′6″N 113°59′21″W / 32.75167°N 113.98917°W / 32.75167; -113.98917 (32.7517127, -113.9890993). Although Roll is unincorporated, it has a post office, with the ZIP code of 85347.