Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Scottsdale is a city in the eastern part of Maricopa County, Arizona, United States, adjacent to Phoenix. As of 2009 the population of the city was 244,250. Scottsdale is regarded as an upscale tourist and shopping destination and as a representation of western American style. The New York Times described downtown Scottsdale as "a desert version of Miami's South Beach" and as having "plenty of late night partying and a buzzing hotel scene". Scottsdale is bordered to the west by Phoenix and Paradise Valley, to the north by Carefree, to the south by Tempe, and to the east by Fountain Hills and the Salt River Pima-Maricopa Indian Community.