Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Show Low is a city in Navajo County, Arizona, United States. It lies on the Mogollon Rim in east central Arizona, at an elevation of 6,400 feet (1,951 m). The city was established in 1870 and incorporated in 1953. According to 2007 Census Bureau estimates, the population was 11,763. According to the legend, the city was named after a marathon poker game between C.E. Cooley and Marion Clark. The two men decided there was not enough room for both of them in their settlement. The two men agreed to let a game of cards decide who was to move. According to the tale, Clark said, "If you can show low, you win. " Cooley turned up the deuce of clubs (the lowest possible card) and replied, "Show low it is. " The stakes were a 100,000 acre (400 km²) ranch. Show Low's main street is named "Deuce of Clubs" in remembrance. In 2002, a large forest fire, the Rodeo-Chediski fire, threatened the city and forced an evacuation. The city is near extensive forests, and in normal times is a popular recreational area.