Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Skull Valley is a small, unincorporated, and rural, ranch community in Yavapai County, Arizona, United States. It is located twelve miles west of Prescott. There is a general store, a gas station, a cafe, an elementary school, an autoshop, a fire station, a church, and a post office. As of the 2003 census, the population in the Skull Valley Elementary School District was 525 people. Skull Valley was home to George Phippen (1915–1966), a well known western artist, co-founder and first president of the Cowboy Artists of America.