Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Armorel is an unincorporated township located in Mississippi County, Arkansas. A largely rural area with most of its land devoted to forests and farms, population estimates are variously given as between 300 and 500 people. Most of the town lies between U.S. Highway 18 and U.S. Highway 312. The town was founded in 1899 by lumber magnate and president of Lee Wilson and Company, R.E.L. Wilson as one of his many company holdings. Wilson was an eclectic and colorful figure with vast land holdings in the Delta area after the Civil War. Also a big believer in education, Wilson was one of the original trustees of Arkansas State University, then A & M College. He sat on the board from 1917 until his passing in 1933. The town's name was formed from the abbreviations of Arkansas and Missouri, along with the first three initials of its founder, R.E.L. Wilson.