Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
West Helena is the western portion of Helena-West Helena, Arkansas, a city in Phillips County, Arkansas, United States. As of the 2000 census, this portion of the city population was 8,689. Historically, West Helena and its sister city Helena, located on the Mississippi River, have been two of the focal points in the history of the development of the blues. The cities consolidated on January 1, 2006.