Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Morrilton is a city in Conway County, Arkansas, United States, 51 miles (82 km) northwest of Little Rock. The town was home to Harding College, now Harding University of Searcy, Arkansas, for about a decade in the 1920s and 1930s. The population was 6,550 at the 2000 census. The city is the county seat of Conway County. Morrilton was the birthplace of former Lieutenant Governor Nathan Green Gordon (1916-2008), a distinguished naval aviator during World War II. Former Governor Winthrop Rockefeller's WinRock Farms is located near there.