Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Solgohachia is an unincorporated community in Conway County, Arkansas, United States, about 10 miles (16 km) north of Morrilton on state highway 9 and Highway 287. The name is from the Choctaw word Sok-ko-huch-cha, meaning "muscadine river" (Cushman, p. 603). Nearby Solgohachia Bridge was listed on the National Register of Historic Places on May 26, 2004. Solgohachia is located at 35°15′22″N 92°40′34″W / 35.25611°N 92.67611°W / 35.25611; -92.67611 (35.2561, -92.6761).