Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Agoura Hills is a city (incorporated in 1982) in Los Angeles County, California, and has the ZIP code 91301. The population was 20,537 at the 2000 census. It is is located in the eastern Conejo Valley between the Simi Hills and the Santa Monica Mountains. This city on the Ventura Freeway straddles the border between the county of Los Angeles to the east, west and south and Ventura County to the north. It is approximately 30 miles northwest of Downtown Los Angeles and less than 10 miles west of the Los Angeles City limits (Woodland Hills). Agoura Hills and unincorporated Agoura are also situated next to Calabasas, Malibu, Oak Park, and Westlake Village.