Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Alameda is a city in Alameda County, California, United States. It is located on a small island of the same name next to Oakland in the San Francisco Bay. Bay Farm Island is also part of the city, and is adjacent and connected to the Oakland International Airport. The city has a small town feeling with its Victorian homes and tree-lined neighborhoods. At the 2000 census, the city had a total population of 72,259. Alameda is a charter city, rather than a general law city, meaning that the city can provide for any form of government. Alameda became a charter city and adopted a council-manager government in 1916, which it retains to the present.