Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Alta is a small unincorporated community in Placer County, California, United States, about 30 miles (48 km) northeast of Auburn. The village is located off Interstate 80 and along the historical First Transcontinental Railroad. The ZIP code is 95701 and the area code 530. One of the few buildings other than private residences is the Alta-Dutch Flat Grammar School serving kindergarten through eighth grade students. The high school that serves Alta is Colfax high School, is 11 miles east in the incorporated town of Colfax. A historical California place once named Alta was located in San Diego County near the present-day La Mesa-El Cajon boundary. This historical place was along the San Diego and Arizona Eastern Railway, now the San Diego Trolley Orange Line, at its Murray Drive undercrossing in La Mesa.