Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Applegate is an unincorporated town in Placer County, California, USA with a population of 1,512. Its ZIP code is 95703 and its area code 530. It is ten miles northeast of Auburn, at an elevation of 2,014 feet above sea level. Applegate was originally settled in 1849 by Lisbon Applegate. The small community became known as Lisbon, in honor of its founder. As the town grew it was called Bear River House. When a post office was established 1855, the community officially became known as Lisbon. George W. Applegate became postmaster and in the 1870s, the settlement was renamed to Applegate to honor its founder. At one time, Applegate was a station on the Central Pacific Railroad, and since the tracks are separated by about 1/4 mile, the station on the eastbound track was known as East Applegate.