Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Avenal is a city in Kings County, California, United States. Avenal is located 35 miles (56 km) southwest of Hanford, at an elevation of 807 feet (246 m). It is part of the Hanford–Corcoran Metropolitan Statistical Area (MSA Code 25260), which encompasses all of Kings County. In area, it is the largest city in Kings County. The Zip Code for this community is 93204, and telephone numbers use the sequence (559) 386-XXXX. The population was 15,689 in the 2000 census. 7,062 of these residents were inmates at the Avenal State Prison, the first prison actively solicited by a community in the state of California. Many of the remaining residents largely either work at the prison or in the agriculture industry. The prison provides approximately 1,000 jobs to residents. The California Department of Finance estimates that the population of Avenal had grown slightly to 15,871 as of January 1, 2009. The city's motto is "Oasis in the Sun".