Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bakersfield is a city at the southern end of the San Joaquin Valley in Kern County, California, United States. It is located roughly equidistant between Fresno and Los Angeles, 110 mi (180 km) to the north and south respectively. Bakersfield is the 11 fastest growing city in California. As of 2009, the population was estimated at 333,719 within the city limits, making it the 11th largest city in California and the 57th largest city in the United States according to U.S. Census estimates. The Bakersfield Metropolitan Statistical Area (MSA) has a population of 800,458 making it the 64th largest metropolitan area in the country. It is California's third largest inland city, after Fresno and Sacramento. The city's economy relies on agriculture, petroleum extraction and refining, and manufacturing.