Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bass Lake is an unincorporated community in Madera County, California. It is located 4.5 miles (7.2 km) southeast of Yosemite Forks, at an elevation of 3415 feet (1041 m). Bass Lake is situated in the Sierra National Forest approximately 14 mi (23 km) from the south entrance of Yosemite National Park. Established in 1895 as Bass Lake Village, the community grew up around the newly created Bass Lake Reservoir that supplied the first hydroelectric generating project in Central California. Much of the community and the reservoir is devoted to the tourism industry. The original post office at Bass Lake opened in 1912. The ZIP Codes for Bass Lake are 93604 and 93669, and is in the 559 area code.