Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Birds Landing (also Bird's Landing) is an unincorporated community in southern Solano County, California, United States. It lies at the intersection of Collinsville and Montezuma Hills Roads, southeast of the city of Fairfield, the county seat of Solano County. Situated just north of the Sacramento River, the community is located midway between Sacramento and San Francisco. Its elevation is 52 feet (16 m), and it is located at 38°7′58″N 121°52′15″W / 38.13278°N 121.87083°W / 38.13278; -121.87083 (38.1326950, -121.8707927). Birds Landing is unincorporated, and has its own Zip Code (94512), but no post office (it closed a few years ago).