Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Boulevard is an unincorporated community in San Diego County. The Boulevard census-designated place (CDP) had a population of 1,496 at the 2000 census. The area is rural desert along the Mexican border near the eastern extent of San Diego County. Located in the east county of San Diego, Boulevard with its unique transitional location straddles the Tecate Divide, between the Laguna Mountains above and the desert below, providing views of the surrounding Laguna, In-Ko-Pah and Sierra de Juarez mountains. The Kumeyaay and Cocopah Indians were Boulevard's earliest inhabitants, and the area is rich in Native American history, culture and archeological resources. The Boulevard area encompasses the communities of Manzanita, Live Oak Springs and Tierra Del Sol. Nearby communities in the same wire center for wired telephones include: Calexico Lodge, Jacumba, Live Oak Springs, Manzanita, Pueblo Siding, and Tierra del Sol. Default wired telephone numbers for this area follow the format 766-xxxx. The ZIP code is 91905. Local students attend Cover Flat Elementary School, Mountain Empire Junior High School, and Mountain Empire High School.