Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Brentwood is a city in Contra Costa County, California, United States. It is located in the East Bay region of the San Francisco Bay Area. The population is 51,300 as of 2010 . Over the past several years a great deal of big-box retail has been introduced in the area of the Brentwood/Antioch border on Lone Tree Way at the SR 4 Bypass, about 3.5 miles from downtown Brentwood. This includes major tenants such as Kohl's, Khoa's, Trader Joe's, Home Depot, Lowes. Slatten Ranch shopping center, actually on the Antioch side of Lone Tree Way, includes Target, Sport Chalet and Barnes & Noble. J. C. Penney opened its Slatten Ranch store in March 2008.