Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bridgeville (formerly, Robinsons Ferry and Bridgeport) is an unincorporated community in Humboldt County, California. It is located 12 miles (19 km) north-northeast of Weott, at an elevation of 636 feet (194 m). Bridgeville is 420 km (250 miles) north of San Francisco, with a population of about 25.