Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Browns Valley (also, Brown's Valley) is an unincorporated community in Yuba County, California. It lies at an elevation of 269 feet (82 m). Browns Valley is located 12 miles (19 km) northeast of Marysville. The name was in honor of a settler who arrived in 1850 and discovered gold here. A post office was established at Browns Valley in 1864.