Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Calpella is an unincorporated community in Mendocino County, California. It is located on the Russian River 6 miles (9.7 km) north of Ukiah, at an elevation of 682 feet (208 m). It is within the Ukiah Valley where U.S. Route 101 and State Route 20 intersect. The small town is the site of the Mendocino Redwood Company mill and offices, which controls ten percent of the private land in the county. Col. C.H. Veeder and James Pettus, Veeder's son-in-law, founded the town in 1858. For a time, it rivaled Ukiah in importance. The Calpella post office opened in 1860, closed in 1868, re-opened in 1872, discontinued for a time and moved in 1920. The ZIP Code is 95418. The community is inside area code 707.