Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Chico is the most populous city in Butte County, California, United States. The population was 59,954 at the 2000 census but was estimated to have grown to 87,713 as of 2009. The city is a cultural, economic, and educational center of the northern Sacramento Valley and home to both Chico State University and Bidwell Park, one of the country's 25 largest municipal parks and the 13 largest municipally-owned park. Other cities in close proximity to the Chico Metropolitan Area (population 212,000) include Paradise and Oroville, while local towns and villages (unincorporated areas) include Durham, Cohasset, Dayton, Hamilton City, Nord, and Forest Ranch. The Chico Metropolitan Area is the 14th largest metropolitan statistical area in California. The official city nickname is "City of Roses," according to the Seal of the City of Chico, California. Chico has been designated as a Tree City USA for 23 years by the Arbor Day Foundation.