Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Chula Vista means "Beautiful View" in Spanish due to its scenic location between the San Diego Bay and coastal mountain foothills. It is the second largest city in the San Diego metropolitan area as well as the 7th largest city in Southern California. The city is found in the South Bay region of the metropolitan area in the U.S. State of California. Located just 7 miles (11 km) from downtown San Diego and 7 miles (11 km) from the Mexican border, the city is at the center of one of the richest economic and culturally diverse zones in the United States: the Southern Border. Based on California Department of Finance estimates for January 1, 2007, the city's population was 227,723. Founded in the early 1800s, Chula Vista is growing at a fast pace. As the second largest city in San Diego County, Chula Vista has quickly become a destination popular to many tourists. Located in the city is one of Americas few year-round United States Olympic Training centers. Popular tourist destinations include Cricket Wireless Amphitheater, Knott's Soak City USA, the Chula Vista marina, the Chula Vista Nature Center as well as golf courses and the region’s newest lifestyle center.