Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Dana Point is a city located in southern Orange County, California. The population was 35,110 at the 2000 census, making it Orange County's 26th most populous city out of 34. It has one of the few harbors along the Orange County coast, and with ready access via State Route 1, it is a popular local destination for surfing and was home to a legendary surf break called Killer Dana. The city was named after the headland of Dana Point, which was in turn named for Richard Henry Dana, Jr. , author of Two Years Before the Mast, which included a description of the area. Dana describes the locale, including neighboring San Juan Capistrano, as "the only romantic spot in California". Although Dana describes the anchorage as poor, it is the best available in the vicinity, and is now a developed harbor containing a museum replica of his ship, the Pilgrim. This area is designated California Historical Landmark #189. One of the very few known specimens of the megamouth shark was caught off Dana Point in 1990.