Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Davis is a city in Yolo County, California, United States. It is part of the Sacramento–Arden-Arcade–Roseville Metropolitan Statistical Area. According to estimates published by the US Census Bureau, the city had a total population of 62,724 in 2007 (60,308 in 2000). It is the largest city in Yolo County, and the 126th largest in the state, by population. Davis is known for its liberal politics, for having many bicycles and bike paths, and for the campus of the University of California, Davis. In 2006, Davis was ranked as the second most educated city (in terms of the percentage of residents with graduate degrees) in the United States by CNN Money Magazine, after Arlington, Virginia.