Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Dos Rios (also, Two Rivers - which is its English translation) is an unincorporated community in Mendocino County, California. It is located 7 miles (11 km) east-southeast of Laytonville, at an elevation of 961 feet (293 m). The Two Rivers post office opened in 1912 and changed its name to Dos Rios in 1915. The name comes from the place's proximity to the confluence of the Middle Fork of the Eel River with the Eel River proper.