Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
El Macero is an unincorporated community just outside the city limits of Davis, California, USA, in Yolo County. Until 2006 it had a separate ZIP Code, 95618. In 2006, eastern and southern parts of Davis were added to the 95618 zone. Formerly, a separate post office served El Macero; this is now closed. El Macero was named for Bruce Mace, on whose land it was built. The community is in area code 530. It lies at an elevation of 36 feet (11 m). A golf course is in the community.