Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Encinitas is a coastal beach city in northern San Diego County, California. As of the 2000 census, the city had a total population of 58,014. It is located about 25 miles (40 km) north of San Diego, and about 95 miles (153 km) south of Los Angeles. The city was incorporated in 1986 from the communities of historic Encinitas, new Encinitas (Village Park, etc. ), Leucadia, Cardiff-by-the-Sea and Olivenhain, California. These communities retain their identities, and their distinctive flavors. The largest single industry is the growing of ornamental flowers, particularly poinsettias.