Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Escondido is a city located in California, just north of the city of San Diego. The name means "hidden" in Spanish—it occupies a shallow valley ringed by rocky hills. Founded in 1888, it is one of the oldest cities in San Diego County. The city has an estimated population of 128,819. The city is known as Eskondiid in Diegueño. A nationwide study in 2005 ranked Escondido #11 out of 25 of the most conservative cities in America.