Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Fallbrook is an unincorporated community in northern San Diego County, California. The Fallbrook census-designated place (CDP) population was 29,100 at the 2000 census. Fallbrook's downtown is not on any major highway route. It is 6 miles (9.7 km) west of Interstate 15 or 5 miles (8.0 km) north of State Route 76. Fallbrook is situated immediately east of the U.S. Marine Corps' Camp Pendleton. It once housed a stagecoach stop for the stage that ran from Temecula to San Diego. Fallbrook is known for its avocado groves and claims the title "Avocado Capital of the World". The Avocado Festival is held in the downtown strip annually and frequently draws large crowds.