Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Fort Bragg is a city located in coastal Mendocino County, California along State Route 1, the major north-south highway along the Pacific Coast. Fort Bragg is located 24 miles (39 km) west of Willits, at an elevation of 85 feet (26 m). Founded as a military fort prior to the American Civil War, Fort Bragg is now a popular tourist destination due to its picturesque views of the Pacific Ocean and rugged Northern California coastline. The population was 7,026 at the 2000 census.