Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Holtville (formerly, Holton) is a city in Imperial County, California, United States. Holtville is located 10.5 miles (17 km) east of El Centro, The population was 5,612 at the 2000 census. It is part of the 'El Centro, California Metropolitan Statistical Area'. City officials believed the population doubled in the last 6 years by 2007. Holtville was famous in the 20th century with having the Imperial Valley Carrot Festival but was confused with the Coachella Valley from Bugs Bunny animated shorts in the 1940s when he reads the map seeking a Carrot Festival.