Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Hoopa (formerly, Hupa, Ho-pah, Hoo-pah, Hupo, and Up-pa) is an unincorporated community in Humboldt County, California. It is located 10 miles (16 km) south of Weitchpec, at an elevation of 328 feet (100 m). The ZIP Code is 95546. Hoopa is a rural town located entirely on the reservation of the Hupa. The federal designation of the area is the Hoopa Valley Indian Reservation. Hoopa is on the Trinity River. Hoopa is in the area code of 530. The Hoopa Valley post office opened in 1861, the name was changed to Hoopa in 1895, to Hupa in 1900, and back to Hoopa in 1902.