Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lake Forest is a city in Orange County, California. The population was 78,344 as of January 1, 2009. With 6,282 inhabitants per square mile (2,425 /km), it is currently the most densely populated city in South Orange County. Lake Forest incorporated as a city on December 20, 1991. Since being incorporated, it has expanded its limits to include the communities of Foothill Ranch and Portola Hills. Foothill Ranch and Portola Hills are master planned developments that brought new homes and commercial centers to the Eastern boundary of Lake Forest throughout the 1990s. Lake Forest (along with its neighboring cities Mission Viejo and Irvine) is ranked as one of the safest cities in the country. The private research firm Morgan Quitno ranked Lake Forest as the 15th safest city and another firm later ranked Lake Forest 10th in 2007 in the United States. The city has two lakes from which the city gets its name. The lakes are man-made, and condominiums and custom homes ranging from large to small line their shores. The Lake Forest Beach and Tennis Club and Sun and Sail Club feature tennis courts, gyms, basketball courts, barbecue pits, volleyball courts, multiple swimming pools, saunas, hot tubs and club houses for social events. The "forest" for which the city is also named lies in the area between Ridge Route, Jeronimo, Lake Forest and Serrano roads, and consists mostly of Eucalyptus trees. It began in the 1900s when a local landowner, Dwight Whiting, planted 400 acres of Eucalyptus groves in the vicinity of Serrano Creek as part of a lumber operation. In the late 1960s, the Occidental Petroleum company developed a residential community in and around the Eucalyptus groves which had long since expanded and grown much more dense.