Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Loleta (formerly, Swauger and Swauger's Station) is an unincorporated community in Humboldt County, California. It is located 5.5 miles (9 km) south of Fields Landing, at an elevation of 46 feet (14 m). Loleta is 15 miles south of Eureka. Most of the residents live in a central community. There are, however two separate Native American reservations on the rural outskirts of Table Bluff, California. The ZIP Code is 95551. The community is inside area code 707. The Swauger post office opened in 1888, changed its name to Loleta in 1898. The railroad reached here in 1883. The name Swauger honored Samuel A. Swauger, local landowner.