Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lookout (formerly, Whitley's Ford) is an unincorporated community in Modoc County, California. It is located 11 miles (18 km) west of Adin,at an elevation of 4144 feet (1263 m). Lookout's ZIP Code is 96054. The Whitley's Ford post office operated from 1874 to 1875. The Lookout post office opened in 1880. The original name honors James W. Whitley, a local hotelier. The name Lookout recalls how Native Americans used nearby hills as observation points.