Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Los Altos is a city at the southern end of the San Francisco Peninsula, in the San Francisco Bay Area. The city is in Santa Clara County, California, United States. The population was 27,693 according to the 2000 census. It is one of the wealthiest places in the United States. Most of the city's growth occurred between 1950 and 1980. Originally an agricultural town with many summer cottages, Los Altos is now an affluent bedroom community. Los Altos has several distinctive features. Commercial zones are strictly limited to the downtown area and small shopping and office parks lining Foothill Expressway and El Camino Real. Los Altos' low crime rate, excellent schools and proximity to coastal foothills make it one of the area's premier cities.