Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Mad River is a Census County Division (CCD) in southern Trinity County, CA. The population was 838 at the 2000 census. Most of the region is covered by the Six Rivers National Forest and the Shasta-Trinity National Forest. This small community is near the western extent of Ruth Lake, the major water reservoir for the populated area around Humboldt Bay within Humboldt County located to the northwest. The ZIP Code is 95552 and this CCD is inside area code 530.