Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Madison (formerly Cache Creek) is an unincorporated community in Yolo County, California. Madison's ZIP Code is 95653 and its area code 530. It is located 10.5 miles (17 km) west of Woodland, at an elevation of 151 feet (46 m). The Cache Creek post office opened in 1852, moved and changed its name to Madison in 1877. The name was bestowed by Daniel Bradley Hulbert after his hometown, Madison, Wisconsin.