Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Merced /mərˈsɛd/ is the county seat of Merced County, California in the San Joaquin Valley of Central California. As of 2007, the city had a total population of 80,608. Incorporated in 1889, Merced is a charter city that operates under a council-manager government. It is named after the Merced River, which flows nearby. Merced, known as the "Gateway to Yosemite", is less than two hours by car from Yosemite National Park to the east and to the west is Monterey Bay, the Pacific Ocean, and miles of beaches. The community is served by the rail passenger service Amtrak, a major airline through Merced Regional Airport, and three bus lines. It is approximately 110 miles from Sacramento, 130 miles from San Francisco, and 270 miles from Los Angeles. In 2005, the city became home to the tenth University of California campus, University of California, Merced (UCM), the first research university built in the U.S. in the 21st century.