Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Midpines is an unincorporated community in Mariposa County, California. It is located 12 miles (19 km) southwest of El Portal, at an elevation of 2585 feet (788 m). It lies among the Sierra Nevada foothills of the central part of the state, 6 to 10 miles north of Mariposa, the county seat. It is composed of scattered residential areas along both sides of State Route 140, which is one of three principal routes to Yosemite National Park, some 30 miles to the east of Midpines. Midpines began as a resort, founded by Newell D. Chamberlain, in 1926. The first post office opened in 1929.