Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Milford is an unincorporated community in Lassen County, California. It is located on Mill Creek 15 miles (24 km) south of Litchfield, at an elevation of 4222 feet (1287 m). The settlement began when Judson Dakin and J.C. Wemple opened a mill at the site in 1861. The first post office at Milford opened in 1864, and closed for a period during 1879.